Resting coffee is crucial when it comes to brewing. Water liberates CO2 when it hits the coffee grounds, which affects the extraction process. Fresher coffee...

Our loyal customer had a question about Chlorogenic Acid in coffee. He was wondering if organic coffee is a better choice for chlorogenic acid than non-organic...

You will find cupping notes on coffee bean labels or menu boards in most cafes. Have you ever ordered coffee with notes of pineapple or...

The main idea behind Normcore Style Super Light Roasting is to highlight the unique flavour profile of the coffee; it's similar to the concept of "terroir" in...

Here are three simple tips that can help you make a better iced latte using our signature blends:1. Optimize Extraction Ratio:Make sure to aim for...

[Link to get Coffee Character Wheel]   New Australian government-funded research has developed the "Coffee Character Wheel," a tool designed to identify coffee with the...

Introduction Fellow has launched a new line of grinders - the Fellow Opus - which aims to cater to espresso lovers at a very affordable...

Exciting news from Brazil! Researchers at the Instituto Agronômico de Campinas (IAC) are making significant progress in their mission to develop coffee plants with low...

The Damn Good Blend was launched in 2018. it's sold in hundreds of cups daily at Normcore stores and is the top-selling product in retail...

New Research Unveils Surprising Relationship Between Finer Grinds and Weaker EspressoIn a recent publication, researchers have shed light on a counterintuitive discovery in espresso crafting:...

Two widely cultivated species in the Coffea genus are Coffea arabica (Arabica) and Coffea canephora (Robusta). While Arabica has traditionally dominated the market due to...

Decaf coffee has been a popular choice for coffee lovers who prefer to limit their caffeine intake or enjoy a cup of coffee later in...