We are a coffee company that exists as a part of the community. Not only serving coffees is our job but also taking care of whatever we can do for the community is a significant role of us. We pursue 'Damn Good Coffee' all the time as we are coffee professionals as well as trustworthy people. 


We established in 2016 in Sydney, Australia by teaming up with two coffee professionals. Since then, we have been serving great quality coffees to our local customers, and as time goes by, it has been widely distributed across Australia as well as international market such as US, China, Hong Kong, UAE and South Korea.

Normcore is a compound word between ‘normal’ and ‘hardcore’. This reflects our will to serve coffees that the mass can enjoy, and manias who have very specific and unique taste.

As coffee professionals, we have been participating in many different type of coffee competitions and have won many trophies. This does not only mean that we did great job in the competition but also it represents that what we have been doing are able to be proved by other industry professionals regarding quality. 


We are kind of people who believe hard work pays off one day. Thus, we will keep moving forward.

Vision & Mission

Our Vision - 'Do right things’

Our vision is to be a great company that is responsible for our community and environment by doing right things hence contributing our society.


Our Mission - ‘Damn Good Coffee’

Our mission is not only serving good coffee but also the ‘Damn Good Coffee’ to all of you. From choosing the green bean, through the design of the roast profile, and brewing then to service, even buying coffee online, we carefully manage every single process to ensure the quality of our coffee is great, consistently.


As a native Australian animal that is considered an endangered/threatened species due to climate change, we have chosen the Platypus as our symbol to represent our values on the environment and society and its sustainability.


It also serves as a reminder to keep moving our business in the right direction for our local community and on a global scale as well. We are continuing to grow our business with a sustainable approach so that more people in our current and next generation can enjoy damn good coffee.


Let's do the right things!


2020 Normcore Online Store Open

2019 Export Beans to Hong Kong

2019 Export Beans to Korea

2019 Wynyard Store Open

2019 Roastery(Roasting Factory) Open

2018 Ashfield Store Open

2016 Coffee Academy Started

2016 Wholesales Started

2016 Town Hall Store Open

2016 Normcore Coffee Established


2019 Central Regional Brewers Cup 3rd Place

2018 Central Regional Brewers Cup Champion

2018 Central Regional Latte Art Championship 3rd Place

2018 Australian Coffee In Good Spirits 2nd, 3rd Place

2017 Australian Brewers Cup National 3rd Place

2017 Central Regional Latte Art Championship 3rd Place

2017 Central Regional Brewers Cup 2nd Place

2017 Australian Aeropress Championship 2nd Place

2017 Australian Golden Bean Award Two Silver Medals for Single Origin Espresso and Pour Over Filter

2016 Australian Golden Bean Award Bronze Medal for Single Origin Espresso

And many times placing in top 6



[Pop-Up] Ebenezer Mission Coffee House Collaboration | North Rocks, Sydney, Australia

[Pop-Up] Ghana Chocolate House - Coffee Section Collaboration | Project Rent | Seoul, Korea

[Media] Ghana Chocolate House - Coffee Section Collaboration | World Biz, Money S, Biz World, Financial News, AP News, Newsway, Citizen Daily, Newscape, Food Economics News, Daily Post, E-News, News Today, New Daily, News Today, Digital Chosun, Korea IT Times, E-Daily, Financial News, World Biz, Asian Economics, Financial Today | Seoul, Korea

[Pop-Up] Coffee Trip - Australian Coffee (Sydney) | Lolowa Yeongdo | Busan, Korea

[Media] Coffee Trip - Australian Coffee (Sydney) | Asia Economics, Smart FN, Busan Daily, CNB News Aju Economics, Financial News, International News | Busan, Korea

[Seminar] Australian Culture & Coffee | Lolowa Yeongdo | Busan, Korea

[Exhibition] 2022 Seoul Coffee Expo | Seoul, Korea

[Pop-Up] Normcore Coffee Pop Up | Kumquat Coffee | Los Angeles, United States



[Forum] Post Covid, The Future of Gangneung Coffee Fest | Gangneung City | Gangneung, Korea

[Broadcast] Coffee Professionals Representing Australia - Interview with SBS | SBS | Sydney, Australia

[Pop-Up] Australian Champions Pop Up | HOWS | Seoul, Korea

[Seminar] Organisation operation that cannot fail | Seoul National University Business School | Seoul, Korea

[Broadcast] Australian Culture with Australian Embassy | Arirang TV | Seoul, Korea

[Media] Interview with Australian Ambassador | Munhwa Daily | Seoul, Korea

[Pop-Up] Normcore Coffee X Balrog Coffee Pop Up | Another Room | Seoul, Korea

[Pop-Up] Normcore Coffee X Balrog Coffee Pop Up | Werk Coffee | Busan, Korea

[Exhibition] Representing Australian Embassy | 2021 Seoul Cafeshow | Seoul, Korea

[Exhibition] Hario Korea | 2021 Seoul Cafeshow | Seoul, Korea

[Exhibition] Victoria Arduino Korea | 2021 Seoul Cafeshow | Seoul, Korea

[Seminar] Why Australia has become one of the major coffee countries and how to maintain its status | 2021 Seoul Cafeshow | Seoul, Korea

[Seminar] The Roastrum - Roasting Styles with Chanho Hong, Alexandru Nicolae & Anthonty Nguyen | Stronghold | Online



[Seminar] Coffee Talk | Momento Brewers | Seoul, Korea

[Pop-Up] Normcore Coffee & Market Lane Coffee Pop Up | Momento Brewers | Seoul, Korea

[Seminar] Coffee Talk | Momos Coffee | Busan, Korea

[Pop-Up] Normcore Coffee & Market Lane Coffee Pop Up | Momos Coffee | Busan, Korea

[Event] Game Changers with Rachel Peterson of Hacienda La Esmeralda and Aida Battle of El Salvador - Coffee Roasting & Brewing | Barista Magazine | Sydney, Australia

[Seminar] World Barista Champion Jooyeon’s Winning Secret | Normcore Coffee | Sydney, Australia

[Event] 2019 WBC Champion’s Guest Barista | Normcore Coffee | Sydney, Australia

[Media] Meet Australian Coffee Icons | Hankook Economics | Seoul, Korea

[Exhibition] Hario Australia | MICE | Melbourne, Australia

[Exhibition] Coffee Cocktails at Parmalat | MICE | Melbourne, Australia

[Media] Chanho Hong’s Coffee Cocktails at MICE | Beanscene | Melbourne, Australia



[Media] Meet Korean Coffee Professional in Australia | KOFICE | Sydney, Australia

[Seminar] Regional Champion Baristas’ Session | Normcore Coffee | Sydney, Australia

[Seminar] Coffee Brewing | ECRE(CRS) | Sydney, Australia

[Event] CRS X Timemore Brew Comp - Judge | ECRE(CRS) | Sydney, Australia

[Media] Delicious Australia! Tasty Travel To Australia | Kyunghyang Daily | Seoul, Korea



[Seminar] Coffee Brewing | Lowkey Coffee | Seoul, Korea

[Broadcast] Korean Baristas Winning Australian Coffee Championships | SBS | Sydney, Australia

[Media] Interview | Sydney Journal | Sydney, Australia

[Event] Hacienda La Esmeralda 601 Experience - Brewing | Seven Miles Coffee | Sydney, Australia

[Seminar] Quality Control Seminar | CkCo& | Seoul, Korea



[Seminar] Australian Coffees | Coffee Temple | Seoul, Korea