Who We are

Normcore Coffee was founded in 2016 in Sydney with a passion for Damn Good Coffee. As a coffee company, we exist as a part of the community, serving great coffee and caring for whatever we can do for the community. We strive to deliver 'Damn Good Coffee' every time, as we believe it's not just our job but also our responsibility as coffee professionals.

The name Normcore is a combination of 'normal' and 'hardcore,' reflecting our desire to create coffees that appeal to the masses while satisfying the manias with very specific and unique tastes. As coffee professionals, we have participated in many different types of coffee competitions and have won numerous awards. This not only signifies our expertise but also demonstrates our commitment to quality, which has been recognized by industry professionals.

Our team believes in hard work and persistence, and we will keep moving forward to achieve our vision and mission.

Damn Good Coffee

Our vision is to be a great company that is responsible for our community and environment by doing the right things, hence contributing to our society.



Our mission is not only serving good coffee but also the 'Damn Good Coffee' possible to all of you. From choosing the green bean through the design of the roast profile and brewing to service, even buying coffee online, we carefully manage every single process to ensure the quality of our coffee is consistently excellent.

PLATYPUS

As a native Australian animal that is considered an endangered/threatened species due to climate change, we have chosen the Platypus as our symbol to represent our values and beliefs for the environment and society and its sustainability.


It also serves as a reminder to keep moving our business in the right direction for our local community and globally. We pursue to grow our business with sustainable approaches so that more people in our current and next generation can enjoy damn good coffee.


Let's do the right things!

HISTORY

2022 Normcore Coffee Korea Open

2020 Normcore Online Store Open

2019 Export Beans to Hong Kong

2019 Export Beans to Korea

2019 Wynyard Store Open

2019 Roastery(Roasting Factory) Open

2018 Ashfield Store Open

2016 Coffee Academy Started

2016 Wholesales Started

2016 Town Hall Store Open

2016 Normcore Coffee Established

Award

2022 Hario Cup International Brewing Competition 2nd Place

2022 Denmark Batch Brew Champion

2021 Denmark Batch Brew Championship 2nd Place

2020 Central Regional Brewers Cup 5th Place

2019 Denmark Aeropress Championship 2nd Place

2019 Australian Brewers Cup 9th Place

2019 Central Regional Brewers Cup 3rd, 4th Place

2018 Australian Coffee In Good Spirits 2nd, 3rd, 4th, 5th Place

2018 Australian Brewers Cup 4th Place

2018 Central Regional Brewers Cup Champion

2018 Central Regional Latte Art Championship 3rd Place

2017 Australian Brewers Cup 3rd Place

2017 Australian Aeropress Championship 2nd Place

2017 Central Regional Latte Art Championship 3rd Place

2017 Central Regional Brewers Cup 2nd Place

2017 Central Regional Barista Championship 6th Place

2017 Australian Golden Bean Award Two Silver Medals for Single Origin Espresso

2017 Australian Golden Bean Award Two Silver Medals for Pour Over Filter

2016 Australian Brewers Cup 3rd Place

2016 NSW Regional Barista Championship 5th Place

2016 Australian Golden Bean Award Bronze Medal for Single Origin Espresso

2015 Australian Brewers Cup 10th Place

2015 NSW Regional Barista Championship 3rd Place

2015 NSW Regional Brewers Cup 4th Place

2014 Australian Golden Bean Award Bronze Medal for Single Origin Espresso

2014 Australian Golden Bean Award Bronze Medal for Pourover Filter

2014 Korean Brewers Cup 3rd Place

Events

2023

[Event] 2023 World Coffee Week | Seoul, Busan, Korea

[Exhibition] Seoul Cafe Show | Seoul, Korea

[Exhibition] Nucleus Coffee Tools Korea | Seoul, Korea

[Seminar] Nucleus Coffee Tools Korea - Boram Um, Cole Torode and Chanho Hong | Seoul, Korea

[Collaboration] Namja Coffee | Seoul, Korea

[Exhibition] Gangneung Coffee Festival | Gangneung, Korea

[Store] Normcore Coffee Coffee Bar | Seoul, Korea

[Pop-up] Hanok Cafe at Korean Cultural Centre in Sydney

[Exhibition] SCA Market in Busan

[Showcase] Normcore Coffee in Seoul

[Exhibition] Chalkboy The First Exhibition in Seoul | Seoul, Korea

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2022

[Showcase] Normcore Coffee in Seoul

[Exhibition] Seoul Cafe Show | Hario Korea | Seoul, Korea

[Event] World Coffee Week in Seoul | Zeroth Law Showroom | Seoul, Korea

[Seminar] Coffee Brewing Seminar | Momos Coffee | Busan, Korea

[Seminar] Coffee Brewing Seminar | New Wave Coffee Roasters | Seoul, Korea

[Exhibition] SCAJ Exhibition | Hario International | Tokyo, Japan

[Exhibition] Melbourne International Coffee Expo | Hario Australia | Melbourne, Australia

[Broadcast] Brunch Talk | SBS | Seoul, Korea

[Pop-Up] Inch Furniture - Coffee Section Collaboration | Project Rent | Seoul, Korea

[Pop-Up] Iloom Furniture - Coffee Section Collaboration | Project Rent | Seoul, Korea

[Pop-Up] CJ Basak Bar - Cold Brew Product Collaboration | Project Rent | Seoul, Korea

[Pop-Up] Project Rent Greenery & Stay - Coffee Section Collaboration | Project Rent | Seoul, Korea

[Pop-Up] Ebenezer Mission Coffee House Collaboration | North Rocks, Sydney, Australia

[Pop-Up] Ghana Chocolate House - Coffee Section Collaboration | Project Rent | Seoul, Korea

[Media] Ghana Chocolate House - Coffee Section Collaboration | World Biz, Money S, Biz World, Financial News, AP News, Newsway, Citizen Daily, Newscape, Food Economics News, Daily Post, E-News, News Today, New Daily, News Today, Digital Chosun, Korea IT Times, E-Daily, Financial News, World Biz, Asian Economics, Financial Today | Seoul, Korea

[Pop-Up] Coffee Trip - Australian Coffee (Sydney) | Lolowa Yeongdo | Busan, Korea

[Media] Coffee Trip - Australian Coffee (Sydney) | Asia Economics, Smart FN, Busan Daily, CNB News Aju Economics, Financial News, International News | Busan, Korea

[Seminar] Australian Culture & Coffee | Lolowa Yeongdo | Busan, Korea

[Exhibition] 2022 Seoul Coffee Expo | Seoul, Korea

[Pop-Up] Normcore Coffee Pop Up | Kumquat Coffee | Los Angeles, United States

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2021

[Forum] Post Covid, The Future of Gangneung Coffee Fest | Gangneung City | Gangneung, Korea

[Broadcast] Coffee Professionals Representing Australia - Interview with SBS | SBS | Sydney, Australia

[Pop-Up] Australian Champions Pop Up | HOWS | Seoul, Korea

[Seminar] Organisation operation that cannot fail | Seoul National University Business School | Seoul, Korea

[Broadcast] Australian Culture with Australian Embassy | Arirang TV | Seoul, Korea

[Media] Interview with Australian Ambassador | Munhwa Daily | Seoul, Korea

[Pop-Up] Normcore Coffee X Balrog Coffee Pop Up | Another Room | Seoul, Korea

[Pop-Up] Normcore Coffee X Balrog Coffee Pop Up | Werk Coffee | Busan, Korea

[Exhibition] Representing Australian Embassy | 2021 Seoul Cafeshow | Seoul, Korea

[Exhibition] Hario Korea | 2021 Seoul Cafeshow | Seoul, Korea

[Exhibition] Victoria Arduino Korea | 2021 Seoul Cafeshow | Seoul, Korea

[Seminar] Why Australia has become one of the major coffee countries and how to maintain its status | 2021 Seoul Cafeshow | Seoul, Korea

[Seminar] The Roastrum - Roasting Styles with Chanho Hong, Alexandru Nicolae & Anthonty Nguyen | Stronghold | Online

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2019

[Seminar] Coffee Talk | Momento Brewers | Seoul, Korea

[Pop-Up] Normcore Coffee & Market Lane Coffee Pop Up | Momento Brewers | Seoul, Korea

[Seminar] Coffee Talk | Momos Coffee | Busan, Korea

[Pop-Up] Normcore Coffee & Market Lane Coffee Pop Up | Momos Coffee | Busan, Korea

[Event] Game Changers with Rachel Peterson of Hacienda La Esmeralda and Aida Battle of El Salvador - Coffee Roasting & Brewing | Barista Magazine | Sydney, Australia

[Seminar] World Barista Champion Jooyeon’s Winning Secret | Normcore Coffee | Sydney, Australia

[Event] 2019 WBC Champion’s Guest Barista | Normcore Coffee | Sydney, Australia

[Media] Meet Australian Coffee Icons | Hankook Economics | Seoul, Korea

[Exhibition] Hario Australia | MICE | Melbourne, Australia

[Exhibition] Coffee Cocktails at Parmalat | MICE | Melbourne, Australia

[Media] Chanho Hong’s Coffee Cocktails at MICE | Beanscene | Melbourne, Australia

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2018

[Media] Meet Korean Coffee Professional in Australia | KOFICE | Sydney, Australia

[Seminar] Regional Champion Baristas’ Session | Normcore Coffee | Sydney, Australia

[Seminar] Coffee Brewing | ECRE(CRS) | Sydney, Australia

[Event] CRS X Timemore Brew Comp - Judge | ECRE(CRS) | Sydney, Australia

[Media] Delicious Australia! Tasty Travel To Australia | Kyunghyang Daily | Seoul, Korea

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2017

[Seminar] Coffee Brewing | Lowkey Coffee | Seoul, Korea

[Broadcast] Korean Baristas Winning Australian Coffee Championships | SBS | Sydney, Australia

[Media] Interview | Sydney Journal | Sydney, Australia

[Event] Hacienda La Esmeralda 601 Experience - Brewing | Seven Miles Coffee | Sydney, Australia

[Seminar] Quality Control Seminar | CkCo& | Seoul, Korea

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2016

[Seminar] Australian Coffees | Coffee Temple | Seoul, Korea

DAMN GOOD COFFEE ONLY.